The trucking industry has long been seen as the backbone of global supply chains鈥攁nd it鈥檚 undergoing a rapid and profound transformation, thanks to technological innovation. From connected fleet management systems and predictive maintenance to electric and autonomous vehicles, technology is revolutionizing how goods are transported across the country and around the world. These changes are not only boosting operational efficiency but also reshaping the workforce, safety standards, and environmental impact of trucking operations.
There are a number of categories of technology innovation in trucking, and examples of corporate members with the 一品探花 (WIT).
One of the most significant advancements in trucking is the rise of telematics and Internet of Things (IoT) devices. These technologies allow fleets to collect real-time data on everything from vehicle location and speed to engine performance and driver behavior. Fleet managers now have unprecedented visibility into their operations, enabling better route planning, fuel efficiency, and proactive maintenance scheduling. This connectivity also improves communication between drivers and dispatchers, reducing downtime and enhancing customer service.
Examples of corporate members with WIT that are offering solutions to fleets include:
provides comprehensive trucking, fleet management, maintenance, and logistics services through a variety of programs and solutions to keep fleets moving efficiently and the flexibility. Companies with fleets take advantage of rental options or a member of Aim鈥檚 ProShop team to help manage facilities. With Aim Navigator, companies have access to key fleet management tools for real-time fleet information, visibility and transparency.
provides a wide range of services designed to help its fleet customers not only manage the organizations data, but utilize the data effectively. Components include data modeling, design and development, performance tuning, backup and recovery, data analysis, administration. data warehousing and migrations. ASR Solutions also specializes in designing, troubleshooting, and maintaining a network to exceed these requirements. Components include administration, maintenance, troubleshooting, design, implementation, and management.
ASR Solutions also has been working with the largest telematics outfit in the world, Geotab. They have grown to become a global leader in IoT and connected transportation. Geotab Drive streamlines ELD compliance allowing professional truck drivers to record their hours of service (HOS) status and complete vehicle inspections from their device.
provides a complete enterprise system built for modern container drayage operators. The company鈥檚 technology automates and provides visibility for the movement of containers across all aspects of import and export haulage operations. Capabilities include high-performing transportation management, optimized container shipment execution, and powerful digital integrations.
provides heavy-duty diagnostic equipment and software鈥攚hether a customer needs a mobile tech or a fleet manager.
provides comprehensive fleet technology and solutions for fleet safety, compliance, and efficiency through streamline operations, reduce risk, and savings.
is a global leader in connected vehicle and asset solutions, empowering fleet efficiency and management. The company leverages advanced data analytics and AI to transform fleet performance, safety, and sustainability, reducing cost and driving efficiency. Backed by top data scientists and engineers, Geotab serves 55,000+ global customers, processing 80 billion data points daily from more than 4.7 million vehicle subscriptions. Geotab鈥檚 open platform, ecosystem of outstanding partners, and Marketplace deliver hundreds of fleet-ready third-party solutions.
provides commercial fleet solutions that includes a combination of quality tire valve hardware and inflation equipment which can competitively and consistently provide that service. Haltec combines the TV-550 series valve with a DS-1 flow-through valve cap provides a better grommet seal for the valve and an efficient way to check and correct the PSI. When an 89XHB or 89MTIS is used in the mounting and speed lane to inflate and top-off pressure, the accuracy and efficiency of a fleet鈥檚 tire management program grows. Haltec can further enhance the "fleet check" process with its web-based and Bluetooth enabled Tire Management System. Haltec also can create a "Tire Inflation Solution" for any size fleet, as the Haltec Tire Management program combines custom software with Bluetooth enabled tire inflation and tread depth tools.
is a leader in digital platform cybersecurity, empowering businesses to innovate for a secure, connected future. Building on over 50 years of expertise in security, Irdeto鈥檚 services and solutions protect revenue, enable growth and fight cybercrime in video entertainment, video games, and connected industries including transport and infrastructure.
has been the leading provider of business management solutions for the commercial transportation industry. Serving thousands of locations worldwide, Karmak builds partnerships with its 鈥� 70% of our customers have been with us for more than 10 years. The company鈥檚 flagship solution, Karmak Fusion, is the original business management system created in the heavy-duty industry for the heavy-duty industry.
, a privately-owned Midwestern company, revolutionizes fleet and asset management across the U.S. and Canada with telematics solutions. Serving industries like transportation, oil and gas, construction, and heavy equipment, Pedigree Technologies connect the unconnected and set new standards in monitoring technology. Capabilities involve ELD, TPMS, asset tracking, cameras, and trailer tracking.
has connected fleets across the nation with the tools they need to take control of their technology. As part of the company鈥檚 ongoing mission to transform transportation, Platform Science made it easy for fleets to develop, deploy, and manage their commercial vehicles鈥� mobile devices and applications on a single platform. Through the company鈥檚 partnerships with industry leaders at every stage of the supply chain, Platform Science empowers fleets with endless opportunities to innovate and create solutions that evolve as their businesses grow.
is a leading global provider of integrated vehicle lifecycle and fleet management software-as-a-service, data, and services. Through four lines of business 鈥� vehicle claims, vehicle repairs, vehicle solutions and fleet solutions 鈥� Solera is home to many leading brands in the vehicle lifecycle ecosystem, including Identifix, Audatex, DealerSocket, Omnitracs, eDriving/Mentor, Explore, CAP HPI, Autodata, and others. Solera empowers its customers to succeed in the digital age by providing them with a 鈥渙ne-stop shop鈥� solution that streamlines operations, offers data-driven analytics, and enhances customer engagement, which Solera believes helps customers drive sales, promote customer retention, and improve profit margins. Solera serves over 300,000 global customers and partners in 100+ countries.
fleet maintenance management software has evolved through user-driven development, incorporating insights from mechanics, shop supervisors, parts managers, accountants, and dispatchers. Squarerigger empowers customers to save money and enhance profitability by increasing wrench time and accelerating vehicle turnaround, ensuring smoother operations and quicker returns to the road.
was founded on the belief that safety is for everyone. Zonar designs, patents, and builds award-winning smart fleet management and mobility technologies for professional transportation fleets.
While fully autonomous trucks are still being tested and refined, many carriers are already benefiting from semi-autonomous features. Advanced Driver Assistance Systems (ADAS), including lane-keeping assistance, adaptive cruise control, and automated braking, are making roads safer by reducing the likelihood of human error. These systems not only protect drivers and cargo but also help companies comply with safety regulations and lower insurance costs.
Examples of corporate members with WIT that are providing autonomation and truck driver assistance include:
automates trucking compliance, and keeps professional truck drivers and driver permits 100% up-to-date without manually sending documents. This platform ultimately avoids compliance risks and costly fines with automated permit updates.
RPA product suites provide cross-platform visibility by merging transportation data sources, enabling customers to manage by exception. Improved operations, customer service, and enhanced labor utilization are delivered through the following solutions: accounting automation, SHIPSMobile鈩� Content, RPA in transportation, recruiting and onboarding, safety and compliance, and RMIS systems (accidents and incident reports, cargo claims, critical event videos, driver development, reserve management, and training and certification).
offers in-cab technology that goes far beyond ELDs. The company partners with trucking companies to simplify drivers' lives and keep the wheels turning. It provides a reliable, comprehensive open platform that allows fleets to integrate all of their business apps on a single device. ISSAC鈥檚 real-time, in-cab coaching supports eco-driving for unparalleled fuel savings and safer highways, while artificial intelligence (AI) technology empowers informed decision-making.
Autonomous trucks are transforming the freight industry by using advanced sensors, AI, and machine learning to navigate roads without human drivers. These vehicles promise to improve safety, reduce operating costs, and address the driver shortage while reshaping the future of long-haul logistics. In addition, electric trucks, once considered impractical for long hauls, are becoming more viable thanks to improvements in battery technology and charging infrastructure. Companies like Tesla, Volvo, and Freightliner are rolling out electric models that promise reduced emissions, lower fuel costs, and quieter operations鈥攑articularly attractive for urban deliveries. This shift toward greener fleets aligns with growing corporate sustainability goals and consumer expectations.
Examples of corporate members with WIT that are providing solutions in autonomous and electric trucking include:
has autonomous truck technology designed to operate with steady, reliable performance while helping reduce unplanned downtime. That means goods travel farther, faster; greater efficiency promotes increased asset utilization, more reliable deliveries, and reduced spoilage; and harnessing autonomy for difficult-to-hire long-haul lanes helps to ease the driver shortage, allowing customers to attract and retain great drivers by offering them routes closer to home.
has an AI-powered virtual driver, SuperDrive鈩� which enables trucks to operate fully autonomously with superhuman awareness, accuracy, and reliability. Factory-built autonomous trucks powered by SuperDrive are currently in development with leading global manufacturers, including TRATON GROUP (Scania, MAN, International), Hyundai, and IVECO.
is an AI company building the next generation of self-driving technology. With a world class team and an innovative approach that unleashes the power of AI to 鈥渄rive鈥� safely in the real world, Waabi is bringing the promise of self-driving closer to commercialization than ever before. Waabi is backed by best-in-class investors across the technology, logistics and the Canadian innovation ecosystem, including Khosla Ventures, Uber, 8VC, Radical Ventures, OMERS Ventures and BDC Capital鈥檚 Women in Technology Venture Fund.
Technology is also streamlining how freight is booked and managed. Digital freight platforms are matching shippers with available carriers more efficiently than traditional brokers. These platforms use algorithms to optimize load distribution, minimize empty miles, and increase asset utilization. This not only benefits carriers and shippers but also helps reduce overall congestion and environmental impact.
Examples of corporate members with WIT that are technology innovators in digital freight matching include:
is a leader in transportation technology and freight matching solutions. Founded in 1995 as the first load board on the internet, Truckstop offers logistics solutions for transportation professionals through load planning, transportation management, real-time rates, and negotiation tools, as well as the largest industry credit reporting entity helping industry professionals find trusted freight partners. With Truckstop, brokers can post loads and carriers can search for available loads in real-time.
is a powerful platform that brings together those looking for capacity and those looking to maximize asset utilization. Shippers, brokers, and 3PLs need capacity from drivers, carriers, trailer rental companies, and owner/operators. The vHub platform makes it easy to rent or list idle trailers, helping logistic companies get more out of their underutilized assets. Tools like Badger and Interlock make it easier than ever. Digitize the load-out process and keep everything in one Convenient Hub.
Logistics technology is revolutionizing how shippers and carriers operate by bringing new levels of efficiency, transparency, and control to supply chain operations. Advanced transportation management systems (TMS), real-time tracking, and data analytics allow both parties to make smarter, faster decisions鈥攆rom route optimization and load consolidation to dynamic pricing and predictive maintenance. Shippers gain end-to-end visibility into their freight movements, enabling proactive issue resolution and improved customer service, while carriers benefit from streamlined dispatching, better asset utilization, and reduced empty miles. As a result, logistics tech is not just cutting costs鈥攊t鈥檚 transforming supply chains into agile, data-driven ecosystems.
Examples of corporate members with WIT that are technology innovators in this area include:
is one of North America鈥檚 largest and fastest-growing brokerages, and its best-in-class portal, ARRIVEnow鈩� is a significant factor in driving this growth. Through this technology, shippers gain access to instant no-contact quotes, operate confidently with live shipment tracking, and simplify document management. ARRIVEnow鈩� Carrier is Arrive Logistics鈥� online booking and management portal designed to help carriers drive revenue and reduce waste.
has built one of the industry鈥檚 most robust freight platforms. With integrations across terminals, SSLs, TMSs, rail lines, billing systems and enterprise ERPs, Cargomatic鈥檚 approach fits seamlessly into supply chains of every size.
is revolutionizing intermodal鈥檚 first and last mile to create unexpected opportunities and exceptional value. A technology company focused on moving intermodal freight as efficiently and effortlessly as possible, DrayNow created the first Intermodal Marketplace App connecting small fleet owner-operators with brokers, IMCs, and BCOs who need first and last mile drayage service.
This technology platform provides transparency and efficiency in an industry otherwise hampered by a chronic lack of visibility and paper-based processes. DrayNow eliminates paperwork, provides real-time geo-tracking and ETAs, and integrates directly with our customers鈥� TMS software via EDI and API, all while extending their operational capacity on demand.
identifies who's really hauling freight to reduce fraud and supercharge digital bookings.
ensures that professional truck drivers and technicians have access to reliable, mission-critical mobile technology that powers business operations for private and for-hire fleets. Since 2004, Integrated Communications has provided expert guidance in mobile communications, and with the introduction of the ELD mandate in 2016, the company expanded its focus to meet the evolving needs of the trucking industry.
is a provider of transportation dispatch, accounting, operations and brokerage management software, and document management systems. Specifically developed for the trucking industry, McLeod Software's advanced management solutions and services enable transportation companies to increase their efficiencies while reducing costs.
, one of the world鈥檚 premier suppliers of automotive data, has been trusted by the industry to provide accurate, thorough and timely information since 1903. Though the company鈥檚 products and services have continued evolving to best meet its customers鈥� needs, their mission has remained steady: to help businesses run more efficiently, effectively and profitably. MOTOR builds close partnerships across the industry, from the nation鈥檚 leading fleets to single-location repair shops, matching comprehensive information with each client's needs.
provides an end-to-end transportation management system (TMS)鈥攃loud-based and designed to turn daily tasks into efficient, manageable processes for both shippers and carriers.
is a provider of Dealer Management Solutions for the commercial trucking industry. The company鈥檚 enterprise dealer management system, Excede, is used by hundreds of dealerships across the United States and Canada to improve their operational efficiency and drive performance across all areas of their business.
is the leading provider of CRM-powered transportation management systems (TMS) for 3PLs, freight brokers, trucking companies and shippers. Built natively on the Salesforce.com cloud platform, Revenova merges the capabilities of the world's #1 customer relationship management (CRM) and digital engagement platform with multi-modal transportation management functionality. This unique combination leads to improved sales velocity, enhanced customer service, increased user productivity, and reduced cost of ownership.
Efficient coordination and management of shipments necessitate seamless communication and collaboration among customers, carriers, and co-workers. Revenova aligns all the people, processes and information required to manage shipping freight, empowers sales and customer service, and creates efficiently managed transportation workflows, while increasing productivity and streamlining operations.
is a one-stop knowledge hub for everything less than truckload (LTL). The company facilitates business across the supply chain with the right LTL transportation data, technology and expertise to inform better decisions. Shippers, carriers, logistics service providers and technology providers rely on 厂惭颁鲁 to translate intricate LTL transportation pricing and transit detail into data-centric solutions.
TMS is engineered to elevate its customers鈥� freight brokerage operations, combining cutting-edge technology with user-centric design. Innovative features make it a strong tool for freight management by shippers and carriers. Benefits include operations workflow management, data and system integrations, and user experience and productivity.
provides freight brokers with an all in one platform for quoting, booking, and tracking shipments. Tai Automates LTL shipping process and provides FTL brokers with a centralized platform for sourcing load coverage. Tai simplifies workflows so customers can manage all current shipments in one page鈥攅mpowering staff with a fast, efficient process built for speed and scalability.
is a global technology company that connects the physical and digital worlds, transforming the ways work gets done. With relentless innovation in precise positioning, modeling and data analytics, Trimble enables essential industries including construction, geospatial and transportation. Whether it's helping customers build and maintain infrastructure, design and construct buildings, optimize global supply chains or map the world, Trimble is at the forefront, driving productivity and progress.
delivers an end-to-end enterprise suite of Relational Logistics to advance supply chains and move the world鈥檚 goods. Only Uber Freight offers the industry-leading combination of technology, capacity, and partnership. The company鈥檚 proprietary AI-Optimized Network surfaces deep insights to supercharge and streamline operations. In any mode, market, and configuration, Uber Freight aligns shippers and carriers through Dynamic Capacity. Uber Freight thrives in complexity, building new efficiencies at every stage of the journey to help businesses run as intelligently as possible.
As technology reshapes trucking, it also changes the skills and roles required in the industry. Drivers are now expected to manage high-tech equipment and interact with digital systems daily. Training and retention strategies must evolve to attract tech-savvy workers while supporting existing drivers in adapting to these tools. Additionally, technology is helping improve driver well-being by simplifying compliance tasks, reducing paperwork, and supporting more predictable schedules.
Examples of corporate members with WIT that are technology innovators in HR/Talent Management include:
technology platform to the company鈥檚 fully staffed U.S.-based customer support team simplifies everything involved in independent contracting.
Openforce was formed directly from the experience of its founders operating a same-day delivery company that utilized independent contractors. Frustrated by administrative inefficiencies and expanding legal constraints, the team set out to build a solution that would help companies do it right.
That鈥檚 why same-day logistics and delivery companies of all sizes rely on 翱辫别苍蹿辞谤肠别鈥檚 automated technology platform for: fast mobile onboarding, paperless enrollments, instant verifications, integrated background checks, built-in compliance audits, secure settlement processing, competitive insurance packages, cash advance program, driver retention and superior member benefits
represents a unique combination of capabilities and resources dedicated to finding new answers to the trucking industry鈥檚 toughest recruiting and driver management problems. Tenstreet combines state-of-the-art technology with innovative and strategic thinking that gives us great leverage in four distinct service areas - Recruiting, Safety, Onboarding, and Marketing. Over 15,300,000 IntelliApps have been received by recruiting teams at over 4,200 client carriers.
makes fleets ultra-compliant and helps to recruit, engage and retain qualified truck drivers鈥攁ll with surprising efficiency. Through this technology, customers can be ultra-compliant with the industry鈥檚 best automated DQ files, recruit the right drivers fast with an intuitive applicant tracking system, and engage and retain drivers effectively with powerful software made by former truckers.
The trucking industry is at a pivotal moment, where embracing innovation is key to staying competitive and resilient. From connected vehicles and automation to electric power and digital logistics platforms, technology is not just enhancing performance鈥攊t鈥檚 redefining what it means to move goods in the 21st century. Companies that invest in these advancements are not only optimizing their operations but also positioning themselves for a more sustainable, efficient, and dynamic future.
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