2025 Accelerate! Conference | From Strength to Strategy: Leveraging Your Team's Skills for Maximum Impact

NOV. 11 BLOCK 4 2:45PM - 3:45PM

From Strength to Strategy: Leveraging Your Team's Skills for Maximum Impact

Jennifer Karpus-Romain

Executive Director
Transportation Marketing & Sales Association

HR/TALENT MANAGEMENT LEADERSHIP

一品探花 This Session

Success isn鈥檛 just about how hard your team works 鈥� it鈥檚 about making sure they鈥檙e doing the right work. In this dynamic session, Jennifer Karpus-Romain, Executive Director of TMSA, will share how leaders can unlock the full potential of their teams by strategically aligning talent with business goals. Using real-world examples and actionable frameworks, Karpus-Romain will demonstrate how to assess individual strengths, place people in the right roles, and foster a culture of efficiency and engagement.

Attend this session to:

Learn A Strengths-First Approach: Tools to identify and align individual team strengths with business objectives to drive better outcomes and higher productivity.
Hear Talent Optimization Strategies: Proven methods for putting the right people in the right roles to reduce burnout and boost engagement.
Build Efficiency Frameworks: Practical ways to streamline workflows, eliminate bottlenecks, and build a smarter, more agile team.

Jennifer Karpus-Romain

Executive Director | Transportation Marketing & Sales Association

Jennifer Karpus-Romain is the Executive Director of the Transportation Marketing & Sales Association (TMSA), the only non-profit association supporting sales and marketing professionals in logistics and transportation. She oversees the organization鈥檚 leadership, growth, and performance, working with a dynamic Board of Directors composed of top industry executives. Beyond TMSA, Karpus-Romain is President of the Board at the Ohio Alliance to End Sexual Violence and an adjunct professor at Cuyahoga Community College, where she teaches digital marketing and social media strategy. Her career includes serving as Director of Marketing at Faye, owning a content development firm, and holding multiple roles in publishing and marketing. Her diverse background highlights a commitment to advancing professional excellence and advocacy in both the transportation and nonprofit sectors.